Negative Keyword Finder

Every row of your search-terms report is broken into words (unigrams), word pairs (bigrams), and three-word phrases (trigrams), then counted across the whole list - the words showing up most often are usually the ones worth reviewing first.

Common words like "a," "the," and "for" are hidden by default since they rarely make useful negatives on their own - turn that off in the filter bar if you want to see everything.

Click any token to add it to your selected negatives list, choose Broad, Phrase, or Exact match, then copy or download the result to paste into a new negative keyword list.